“Independent artists are at the forefront of what’s next in music,” says Rachel Ring, Music Marketing Manager at Spotify. Building off the success of the playlist, this new program focuses on giving developing artists the tools and educational resources needed for long-term career success. Now, Spotify is taking its support of these independent artists to the next level with the Fresh Finds program. Spotify data even shows that artists featured on Fresh Finds see their average monthly listeners increase by 108% in the 28 days following their addition to the playlist. Since its launch, Fresh Finds has featured more than 25,000 artists, like Clairo, Omar Apollo, and 100 gecs, who have seen their music take off after their songs were included on the list. These playlists are the place for fan and industry tastemakers alike to find the next big thing in music. The playlist, which started in 2016, now has 10 accompanying playlists that have specific focuses, like Fresh Finds: Experimental and Fresh Finds: Latin. Spotify’s Fresh Finds playlist serves as this type of launch pad for up-and-coming artists who are beginning their careers.
For independent artists, sometimes all it takes is having a song in the right place at the right time for a legion of new fans to discover your music.
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